How To Get Your First Copywriting Clients (Beginner’s Guide)
Copywriting is a great way to make a living, but it can be tough to get your first clients.
But, don’t worry. I am here to guide you on how you can get high-paying clients.
This is why, in this beginner’s guide, I will outline how to get copywriting clients and how to keep them coming back for more.
13 Steps To Get Your First Copywriting Clients
1. Ask friends and family members
Tell everyone you know that you’re eager to write for companies. Let them know your rates and how they can get in touch with you. Also, let them know what type of copywriting work you’re interested in doing.
2. Businesses you patronize
There are many businesses that you patronize on a regular basis. Why not ask them if they need any help with their copywriting?
For example, when you visit a dentist or take your kids to the playground.
Or if you’re a stay-at-home mom, offer your services to other parents in your neighborhood.
There are many businesses that could use help with their copywriting, so don’t be afraid to reach out and
You may be surprised how many of them say yes!
3. Get involved in social media
Social media is a great way to connect with potential copywriting clients.
When I started my blogging journey I had to arrange money to buy the domain and I used my copywriting skill to work for a client whom I met online in a Telegram group later I started getting regular work from that client.
And I eventually, build 2 high-paying clients for one year.
You can do the same because there are many online communities where businesses and entrepreneurs gather to discuss their projects and needs.
Here are a few social media platforms that can help you connect with potential clients:
- LinkedIn: Join groups related to copywriting, marketing, and business. Introduce yourself and let everyone know that you’re a freelance copywriter available for hire.
- Facebook: Join groups related to your niche or industry. For example, if you’re a health and wellness copywriter, join relevant groups and participate in the discussions.
- Twitter: Use hashtags to find relevant conversations. For example, if you’re a B2B copywriter, use hashtags like #B2B or #copywriting.
4. Connect with other copywriters
One of the best ways to get copywriting clients is by networking with other copywriters.
You can find other copywriters by joining relevant online communities and groups. Additionally, attend local events and meetups related to copywriting and marketing.
In general, every niche authority builds their community to help other copywriters find them and help them to solve their doubts.
You will be able to find many beings who are just starting out and people who have years of experience.
You can connect with them and know how they are doing it. You can ask them if they have some extra copywriting work they would like to delegate to you.
There is a good chance that you can get copywriting clients from other copywriters.
5. Get testimonials
One of the best ways to attract new copywriting clients is by getting testimonials from your previous clients. But how do you get testimonials? The best way is to simply ask.
At the end of each project, send your client a brief survey asking them how their experience working with you was and if they would be willing to provide a testimonial.
If you’re just starting out and don’t have any previous clients, consider asking for testimonials from friends or family members who have worked with you in the past.
6. Create a portfolio
Creating a copywriting portfolio is one of the most important steps when trying to get copywriting clients. Your portfolio is like your resume; it’s a way for potential clients to see your previous work and get an idea of your writing style.
When creating your portfolio, be sure to include a mix of both long-form and short-form content, as well as different types of copy, such as web copy, email copy, and even print copy.
7. Start a blog
If you don’t have a blog already, now is the time to start one. Not only will a blog give you a great platform to showcase your writing skills, but it will also help you attract new copywriting clients.
When potential clients Google you (and they will), having a well-written and informative blog will help you stand out from the crowd and demonstrate your expertise.
The blog will also help you to get more clients organically because it will rank in Google for the keywords and topics you write about.
So, you will get more eyeballs to your work which will ultimately lead to more clients.
Tip: Always promote yourself in your blog frequently. The sidebar location, footer, and author box are the best locations to do it.
8. Guest post for free
One of the best ways to get your name out there and attract new copywriting clients is by guest posting on other blogs. When you guest post, you’re essentially getting free exposure to a whole new audience.
When guest posting, be sure to include a link back to your own website or blog in your author bio. This will help to drive traffic back to your site and, as a result, attract new clients.
9. Attend and speak at networking events
If you’re looking for an effective way to attract new copywriting clients, consider speaking at events. This is a great way to get your name and face out there.
Networking events are a great way to connect with potential clients. Attend events related to your industry or niche and introduce yourself to everyone you meet.
When you speak at events, be sure to promote your copywriting business and include your contact information so people can easily get in touch with you.
10. Participate in online forums
Another great way to attract new copywriting clients is by participating in online forums related to your industry or niche.
When you participate in forums, be sure to include a link back to your website or blog in your signature. This way, when people see your helpful posts, they’ll also see your website and be able to learn more about you and your business.
11. Offer discounts
When you’re first starting out, it’s often necessary to offer discounts in order to attract new clients. Offering a discount will help to show potential clients that you’re serious about your business and that you’re willing to work hard to get their business.
As you start to get more experience under your belt, you can slowly start to raise your rates.
12. Get published
Getting published in magazines, online publications, or even on other people’s blogs is a great way to show potential clients that you’re a competent writer.
And, as an added bonus, getting published can also help you land speaking gigs and other opportunities that can help you grow your business.
To get published, start by pitching story ideas to editors at your target publications.
13. Give away something for free
The age-old saying “you get what you pay for” doesn’t always apply when it comes to copywriting. In fact, giving away something for free is often a great way to attract new clients.
If they like your work then they will surely contact you. So, when you give away something for free, be sure to include your contact information so potential clients can easily get in touch with you.
How To Get Copywriting Clients FAQs
How to get copywriting clients with no experience?
To get copywriting clients, first, choose a market/niche and build a blog to practice copywriting. If needed, get into an internship to learn this skill and then work for some clients for free or for your family member. Get their testimonials and build a portfolio.
How to get high-paying copywriting clients?
The best way to get high-paying copywriting clients is to offer your services on freelancing platforms like Fiverr and Upwork. You can also contact companies directly through job boards or LinkedIn.
How to get corporate copywriting clients?
To attract corporate copywriting clients, you need to have an impressive portfolio that showcases your previous work. You can also join relevant online communities and participate in forums to get noticed by potential clients. Additionally, consider attending networking events and speaking at conferences to promote your business.
Copywriting can be a lucrative business, but it’s not always easy to get started. The best way to attract new clients is by building a strong portfolio and actively marketing your services.
You can also offer discounts or freebies to help entice potential clients. And, lastly, don’t forget to network with other professionals in your industry.
Following these tips will help you get on the right track to attracting new copywriting clients.