13 Types Of Digital Marketing To Use For Business (in 2022)

ByFaraz Rajput

In 2022, there will be 13 types of digital marketing that you can use for your business. If you want to stay ahead of the curve, then you need to start learning about them now.

Each type of marketing has its own unique benefits and drawbacks, so it’s important to choose the ones that will work best for your company.

According to a report, digital marketing helps to increase the sales of business by up to 30%.

In this article, we will discuss each type of marketing in detail and help you decide which ones are right for you. So what are you waiting for? Let’s get started!

What is digital marketing?

Digital marketing is the process of using online channels to promote and sell products or services. It can be used to reach a wide audience in a short period of time and is often considered more effective and efficient than traditional marketing methods.

The term digital marketing means different things to different people. For some businesses, it may simply refer to the use of online channels to promote their brand or product.

For others, it may encompass all marketing activities that are conducted online, including email marketing, social media marketing, and search engine optimization (SEO).

What are the different types of digital marketing?

Digital marketing is complex, and the rules and regulations surrounding it are constantly changing. It can be hard to keep up with all the latest changes and make sure you’re using the most effective strategies.

The term digital marketing means different promoting brand, product, or service online by digital technologies.

The 13 types of digital marketing are:

1. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it when they’re searching for information online.

To improve your SEO, you need to make sure your website is well-designed and easy to navigate. You also need to create high-quality content that contains the keywords your target audience is searching for.

Search Engine Optimization (SEO)

Pros:

  • Helps you rank higher in search engine results pages, which can lead to more website visitors.
  • Is a long-term marketing strategy that can continue to provide benefits for years to come.
  • It can be done free of cost.

Cons:

  • Takes time and effort to improve your SEO.
  • Requires ongoing maintenance to keep your website and content ranking well.

Tips:

  • Use keyword research tools to find the right keywords to target.
  • Optimise your website for mobile devices.
  • Publish high-quality content on a regular basis.
  • Build backlinks and authority to the website.

2. Social Media Marketing (SEM)

Social media marketing (SEM) is the process of using social media platforms to promote and sell products or services. SEM includes activities such as creating and sharing content, running ads, and engaging with your audience.

Social Media Marketing (SEM)

Pros:

  • Can reach a large number of people in a short period of time.
  • Allows you to connect with your target audience and build relationships.
  • Can be used to generate leads and sales.

Cons:

  • Takes time and effort to create quality content.
  • Ads can be expensive.

Tips:

  • Use analytics tools to track your progress and measure results.
  • Engage with your audience regularly.
  • Test different ad strategies to find what works best for you.

3. Pay-per-click advertising (PPC)

Pay-per-click advertising (PPC) is a type of online advertising where you pay a fee every time someone clicks on your ad. The most popular form of PPC is Google AdWords, which allows you to bid on keywords that you want your ad to show up for.

When someone searches for one of your targeted keywords, your ad will appear in the search results. If they click on your ad, you’ll be charged the amount you bid.

PPC can be an effective way to reach your target audience, but it’s important to monitor your results closely and adjust your campaigns as needed.

Pros:

  • Can be an effective way to reach your target audience.
  • Allows you to track and measure your results.

Cons:

  • Can be expensive if you’re not careful with your bids.
  • Requires ongoing maintenance and optimization to be effective.

Tips:

  • Start with a small budget and gradually increase your spend as you see results.
  • Monitor your results closely and adjust your campaigns as needed.
  • Use negative keywords to prevent your ad from showing up for irrelevant searches.
  • Research your competition to find the right keywords to bid on.

4. Mobile Marketing

Mobile marketing is a type of marketing that specifically targets mobile users.

Mobile marketing can be done through SMS, MMS, apps, push notifications, and more.

Marketing through apps are more beneficial because they are interactive and allow for two-way communication and you can send the push notifications.

Pros:

  • Can reach a large audience
  • Can be very targeted
  • Can be interactive and engaging

Cons:

  • Can be expensive
  • Requires a lot of planning and coordination
  • May require special skills or knowledge to execute properly

Tips:

  • Make sure you have a clear purpose for mobile marketing before you start
  • Plan and coordinate your mobile marketing campaign carefully
  • Test your mobile marketing setup before you go live
  • Interact with your audience during the campaign
  • Be prepared to troubleshoot any technical difficulties that may arise

5. Content Marketing

Content marketing is the process of creating and sharing content that promotes a product or service. Content marketing can be used to generate leads, build relationships, and drive sales.

Pros:

  • Can be used to generate leads and sales.
  • Builds relationships with your target audience.
  • Allows you to control the narrative around your brand.

Cons:

  • Takes time and effort to create quality content.
  • Requires ongoing maintenance to keep your content fresh and relevant.

Tips:

  • Define your target audience and create content that appeals to them.
  • Publish high-quality content on a regular basis.
  • Distribute your content through multiple channels.
  • Track your results with analytics tools so you can optimize your strategy over time.

6. Video marketing

Video marketing is a powerful form of content marketing that uses videos to promote a product, service, or brand.

When done correctly, video marketing can be extremely effective in driving traffic and engagement. After the SEO, video marketing is one of the most powerful marketing tools available to businesses today.

Pros:

  • Can be highly effective in driving traffic and engagement
  • Is a very versatile form of content marketing that can be used to promote almost anything
  • Can be an extremely powerful brand building tool

Cons:

  • Needs to be done correctly in order to be effective
  • Can be expensive and time consuming to produce quality videos
  • May require additional resources such as actors, scriptwriters, etc.

Tips:

  • Make sure your videos are high quality and offer valuable, interesting information
  • Be sure to optimize your videos for SEO
  • Utilize social media platforms to promote your videos
  • Consider using paid advertising to reach a wider audience

7. Audio Marketing

Audio marketing is a form of content marketing that uses audio to promote a product, service, or brand.

When done correctly, audio marketing can be an extremely effective way to reach and engage potential customers.

Podcasting, in particular, has seen a surge in popularity in recent years and can be a great way to reach a wide audience.

Pros:

  • Can be a very effective way to reach and engage potential customers
  • Podcasting is becoming increasingly popular
  • Less Competition

Cons:

  • Requires careful planning and execution
  • Not everyone enjoys listening to audio content

Tips:

  • Create high-quality audio content that is interesting and engaging
  • Optimise your audio content for SEO
  • Utilize social media platforms to promote your audio content
  • Consider using paid advertising to reach a wider audience

8. Live streaming

Live streaming is a type of video content that is broadcast in real-time over the internet.

Live streaming can be used to promote a product, service, or brand and can be an extremely effective marketing tool.

Pros:

  • Can be a very effective marketing tool
  • Can reach a large audience
  • Can be interactive

Cons:

  • Can be expensive
  • Requires a lot of planning and coordination
  • Can be difficult to execute properly

Tips:

  • Make sure you have a clear purpose for live streaming before you start
  • Plan and coordinate your live stream carefully
  • Test your live stream setup before you go live
  • Interact with your audience during the live stream
  • Be prepared to troubleshoot any technical difficulties that may arise

9. Email marketing

Email marketing is the process of sending promotional emails to a list of subscribers. Email marketing can be used to generate leads, build relationships, and drive sales.

Pros:

  • Can be used to generate leads and sales.
  • Builds relationships with your target audience.
  • Inexpensive compared to other types of marketing.

Cons:

  • Takes time to build a large enough email list.
  • Requires ongoing maintenance to keep your list clean and engaged.

Tips:

  • Offer something valuable in exchange for people’s email addresses.
  • Segment your list so you can send targeted messages to different groups of people.
  • Test different types of content and strategies to find what works best for your audience.
  • Be sure to comply with anti-spam laws in your country.
  • Use analytics tools to track your results so you can improve your strategy over time.

10. Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards an affiliate for each new customer or sale that they drive to the business.

Affiliate marketing is nowadays one of the most common and passive way

Pros:

  • Can be used to generate leads and sales.
  • Inexpensive compared to other types of marketing.

Cons:

  • Takes time to build up a network of affiliates.
  • Requires ongoing maintenance to keep your affiliates engaged.

Tips:

  • Offer something valuable in exchange for people’s participation in your program.
  • Segment your list so you can send targeted messages to different groups of people.
  • Test different types of content and strategies to find what works best for your audience.
  • Be sure to comply with any laws or regulations that apply to affiliate marketing in your country.

11. Influencer marketing

Influencer marketing is a type of marketing in which a business works with an influential person to promote their product or service.

Pros:

  • Can reach a large number of people in a short period of time.
  • Allows you to control the narrative around your brand.

Cons:

  • Takes time and effort to find the right influencers.
  • Requires ongoing maintenance to keep your relationship with influencers fresh.

Tips:

  • Define your target audience and create content that appeals to them.
  • Publish high-quality content on a regular basis.
  • Distribute your content through multiple channels.

12. Native advertising

Native advertising is a form of paid media where the ad units are specifically designed to blend in with the surrounding content.

This creates a more seamless and less intrusive user experience, which can lead to higher engagement rates.

Pros:

  • Can be less intrusive and more engaging than other forms of advertising
  • Can be highly targeted to specific audiences
  • Can be customized to match the look and feel of the publisher’s site

Cons:

  • Can be more expensive than other forms of advertising
  • Can be less effective if not well executed
  • Can be difficult to measure ROI

Tips:

  • Make sure your ad creative is high quality and on-brand
  • Use data to target your ads to specific audiences
  • Test, test, test! Try different placements, formats, and targeting options to see what works best for you

13. Programmatic advertising

Programmatic advertising is a form of automated media buying that uses data and algorithms to purchase ad inventory in real-time.

This type of advertising can be more effective and efficient than traditional methods, as it allows for more granular targeting and personalization.

Pros:

  • Increased efficiencies and effectiveness
  • More precise targeting and personalization
  • Real-time bidding

Cons:

  • Can be complex to set up and manage
  • Requires data and technology infrastructure
  • Can be susceptible to fraud and bots

Tips:

  • Work with a programmatic partner that has experience and a good reputation
  • Set up your own data and technology infrastructure to support programmatic advertising
  • Be aware of potential fraud and bot activity when using programmatic advertising.

When to use different types of digital marketing?

Digital marketing can be used for a variety of purposes, depending on your business goals.

Some common goals include:

  1. Generating leads or sales
  2. Increasing brand awareness or consideration
  3. Driving traffic to your website or app
  4. Engaging customers or prospects
  5. Building loyalty or customer retention

So, what are the best digital marketing strategies for achieving each of these goals?

1. If your goal is to generate leads or sales, you should focus on:

Paid advertising: Pay-per-click (PPC) ads, display ads, and social media advertising can all be effective ways to generate leads or sales. Make sure to target your ads carefully so they’re relevant to your audience and offer a clear call-to-action (CTA).

Search engine optimization (SEO): By optimizing your website and content for search engines, you can increase your visibility in search results and attract more visitors to your site. This can lead to more leads and sales over time.

Content marketing: Creating high-quality, informative content can help you attract visitors to your site and convert them into leads or customers. Try to focus on topics that are relevant to your target audience and offer a unique perspective.

2. If your goal is to increase brand awareness or consideration, you should focus on:

Social media marketing: Posting regular updates and engaging with your audience on social media can help raise awareness of your brand. Make sure to post interesting and relevant content that your audience will want to share.

Display advertising: Banner ads or other display ads can be a effective way to raise awareness of your brand, especially if they’re placed on high-traffic websites or apps.

Content marketing: See above! Creating quality content can help increase brand awareness while also generating leads and sales.

3. If your goal is to drive traffic to your website or app, you should focus on:

Search engine optimization (SEO): Optimizing your website and content for search engines can help you attract more visitors from organic search results.

Paid advertising: PPC ads can be an effective way to drive traffic to your website or app, especially if you target your ads carefully.

Social media marketing: Posting links to your website or app on social media can help drive traffic, especially if you post interesting and relevant content that your audience will want to share.

4. If your goal is to engage customers or prospects, you should focus on:

Email marketing: Sending regular emails to your list of subscribers can help keep them engaged with your brand. Make sure to send quality content that they’ll find useful or interesting.

Social media marketing: Engaging with your audience on social media can help build relationships and loyalty. Make sure to respond to comments and questions in a timely manner.

Content marketing: See above! Creating quality content can help keep your audience engaged while also driving traffic and generating leads or sales.

5. If your goal is to build loyalty or customer retention, you should focus on:

Email marketing: Sending regular emails to your list of subscribers can help keep them engaged with your brand. Make sure to send quality content that they’ll find useful or interesting.

Social media marketing: Engaging with your audience on social media can help build relationships and loyalty. Make sure to respond to comments and questions in a timely manner.

Content marketing: See above! Creating quality content can help keep your audience engaged while also driving traffic and generating leads or sales.

These are just some of the best digital marketing strategies for achieving each of these common business goals. If you’re not sure where to start, try experimenting with one or two of these strategies and see what works best for you.

That’s Wrap

There are a number of different digital marketing strategies that businesses can use to achieve different goals, such as increasing brand awareness, driving traffic to websites or apps, or engaging customers and prospects.

Businesses should experiment with a few different strategies to see what works best for them.

We hope that this article helped you. Thanks for reading it.

Faraz Rajput is a digital marketer and blogger who writes to 100,000 users every month on his other blogs. He teaches his students the exact way he followed to get success in the digital world. He believes everything is achievable with right mentor, right strategy and right inputs.